“Life’s too short to build something nobody wants.” -Ash Mauyra
You’ve all seen that product—the Facebook for hamsters or the Uber for office chairs.
These companies fall victim to unfortunate yet common product pitfalls. They don’t have a product management and development process. Or if they do, they aren’t able to collect data from it in a meaningful way.
We’ve compiled a list of our favorite tools that help product managers and developers streamline their process, save time, and create meaningful products.
Concept Validation & Market Research: Google Consumer Surveys
Finding ‘product market fit’ is perhaps one of the most challenging aspects of the product roadmap. Google consumer reports makes it easy. From their website:
“Imagine surveying the web with a tool so precise it could predict the 2012 presidential election. With Google Consumer Surveys, you choose your target audience, type your question and watch the results roll in within hours. Get complete results in days; not weeks. It’s easy, affordable and better yet — it’s accurate.”
Real, unbiased feedback. Fast. Could you ask for much more?
Balsamiq is a wireframing tool that reproduces the experience of sketching on a whiteboard, but using a computer.
It has a host of sketch tools and commonly used icons which are ‘pre-drawn’, as well as devices to show mock-ups (Web, iPhone, etc.) With it’s quick and easy interface, product managers can seamlessly create wireframes to share with designers, executives, and clients to collect feedback.
Project Management: Codebase
A large part of product management and development comes down to project management. Codebase is a code repository and a project management tool. The combination of both, can save your team hours by keeping all work in a single place.
With a comprehensive ticketing system you can easily track projects assigned to team members, measure sprints, and prioritize activity.
A project management tool is necessary for any effective product management team. Codebase is necessary for a successful product management team.
Customer Support & Feedback: UserVoice
You need customer feedback if you want your product to be successful. UserVoice combines customer success with a customer-centric product roadmap.
UserVoice has a system for customers to upvote the features they feel are most important. You no longer have to guess what your customers want most, because they can tell you!
To accompany that, they also have an analysis tool that identifies which features will cost the least to build but will still have the highest ROI.
Analytics: Google Analytics
As soon as your product is live, you should be tracking analytics. Google Analytics is the best because of their exhaustive set of tools.
Track your users in real-time, by country, by operating system, browser, source, etc. These analytics are crucial to management and development since they guide your feature and integration roadmap.
Storage: Google Drive
Throughout this whole process there will be notes.
Oh so many notes. And lists. And spreadsheets. And presentations.
Google Drive is amazing because it not only provides different tools (Docs, Spreadsheets, Presentations, etc.) but it is also equipped with the storage space to house and organize your work all in one place.
Not to mention that Google Drive makes it easy to share, edit, and collaborate. ‘Nuff said.
Through trial and error, this is the process and list of tools we have found works best.